As Instagram was introduced in 2010, over time, influencers have become a thing on Instagram, later gaining popularity through various channels.
Instagram aimed at visual storytelling, featuring hashtags and brand pages to enhance user discovery and brand connections.
Instagram's 100 million users in 2013 fueled the growth of influencer marketing, leading to sponsored content and brand collaborations.
From 2014 to 2016, Instagram introduced video, stories, and live video, enhancing micro-influencer marketing and enhancing audience engagement.
In 2017-2018, influencer culture surged, with celebrities gaining celebrity status, brand partnership fees, and its algorithms promoting their content
2019 to present, Influencer marketing has evolved to meet evolving trends and audience preferences across various social media platforms.
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