---
title: "Who was the first influencer on social media?"  
description: "A concise explanation of who was the first influencer on social media"  
author: "Anjita D."  
published: 2023-12-27  
canonical: https://yourviews.mindstick.com/story/3584/who-was-the-first-influencer-on-social-media  
category: "social media"  
tags: ["first influencer", "social media", "influencer", "facts", "general knowledge"]  
reading_time: 1 minute  

---

# Who was the first influencer on social media?

![Who was the first influencer on social media](https://yourviews.mindstick.com/stories/0b557fb3-d988-4de6-8a30-870f751fbce7/images/c6f67e5f-37d9-4f4a-bb2c-637afac3792a.jpeg) ![Who was the first influencer on social media](https://yourviews.mindstick.com/stories/0b557fb3-d988-4de6-8a30-870f751fbce7/images/4caf7606-7631-4470-ab1f-4cad4287d49d.jpeg) The first social media influencer is difficult to find because online influencers have existed since the start of sites such as Facebook and Instagram ![Who was the first influencer on social media](https://yourviews.mindstick.com/stories/0b557fb3-d988-4de6-8a30-870f751fbce7/images/ecbdcc70-96b4-4c47-a372-787cb10e9270.jpeg) In the 2000s, bloggers like Melinda Roberts and Heather Armstrong established modern influencer relationships by sharing personal stories & suggestion ![Who was the first influencer on social media](https://yourviews.mindstick.com/stories/0b557fb3-d988-4de6-8a30-870f751fbce7/images/6462fe14-5e32-489a-9207-83f5a9f0b777.jpeg) Justin Kan, co-founder of Justin.TV (later Twitch), gained fame by livestreaming his entire life, influencing the future of online content creation. ![Who was the first influencer on social media](https://yourviews.mindstick.com/stories/0b557fb3-d988-4de6-8a30-870f751fbce7/images/8a5a2d89-a9d1-4035-bd13-cca4e2c8c878.jpeg) Michelle Phan, a YouTube makeup tutorial expert, gained millions of subscribers and secured lucrative brand deals through her niche expertise. ![Who was the first influencer on social media](https://yourviews.mindstick.com/stories/0b557fb3-d988-4de6-8a30-870f751fbce7/images/24c46013-c96b-4613-87b0-514d09abde25.jpeg) Influencers significantly influence online communities and consumer behavior, with early individuals shaping the diverse influencers we see today.

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Original Source: https://yourviews.mindstick.com/story/3584/who-was-the-first-influencer-on-social-media

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