In 2020, Fair and Lovely changed its name to “Glow and Lovely” due to a variety of reasons, including:
Fair & Lovely was criticised for encouraging colorism and bad stereotypes by associating lighter skin tones with beauty and growth.
Fair & Lovely renamed to separate itself from its history and recover its reputation after receiving criticism and boycott demands.
Their rebranding decision may have been influenced by social media's impact on public opinion and global events like the Black Lives Matter movement.
HUL's brand rebranding aligns with countries that restrict phrases like "fairness" or "whitening" due to potential legal issues.
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