Will virtual influencers replace human influencers?

By MindStick

Whether or not virtual influencers will totally replace human influencers is debatable with no simple answer.

Virtual influencers provide digital presence, adjustable image, scalability, and immersive storytelling.

However, virtual influencers lack authenticity, limited engagement, and ethical considerations due to technological progress.

Human influencers, known for their authenticity, relatability, creativity, and in-person experiences, effectively engage with audiences.

But has drawbacks of human influencers, such as their unpredictability, egoistic, lack of control, high prices, and short shelf life.

Instagram virtual influencers such as Lu do Magalu, Lil Miquela, Barbie, Guggimon, and Any Malu compete with human influencers.

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