Social media platforms create a sense of FOMO by constantly inundating users with feeds, notifications and updates about their friends and connections
It facilitates connections with friends and family by generating validation through likes, comments, shares, attracting users to repeat visits.
It triggers releasing dopamine, a neurotransmitter associated with pleasure, making it challenging for users to regulate excessive use.
Likes, comments, and shares on social media platforms are unpredictably rewarded, making them addicting and driving users to continuously seek more.
Social isolation, sadness, anxiety, stress, sleep problems, career troubles, and relationship problems can all result from social media addiction.
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