India's rural population, especially those lacking financial expertise, is more susceptible to fraudulent schemes.
The COVID-19 pandemic has compounded financial difficulties, rendering people more vulnerable to short-term borrowing.
Rise use of online loan applications and digital payment platforms has made it easier for scammers to operate and target potential victims.
Scammers use personal information to target individuals with personalised scam efforts as a result of data breaches and privacy issues.
Scammers utilise aggressive marketing tactics and promising simple loans with little documentation and speedy approvals.
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