What is the role of cookies in website personalization?

By MindStick

User Tracking: Cookies track users' online behavior, recording preferences and activities on a website.

Personalized Content: They enable websites to deliver customized content and recommendations based on users' past interactions.

Login Information: Cookies store login details, providing a seamless and personalized experience for returning users.

Session Persistence: Cookies help maintain session information, allowing users to pick up where they left off during previous visits.

Analytics Insight: Cookies aid analytics to refine content and improve user experience.

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