Apple, a worldwide recognised brand, is known for its exclusivity, which draws a lot of attention and allows it to charge higher costs.
It's high-quality, innovative designs, backed by premium components and extensive research, result in higher prices for consumers.
Their control over its own hardware and software allows for product optimization, but also reduces competition and allows for higher prices.
They invest billions of dollars each year on marketing and advertising to build a strong brand image & demand, resulting in higher costs for consumers
Apple products are frequently viewed as status symbols, prompting some people to pay more for them in order to be seen as trendy and successful.
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