Pop-up advertising was established in 1997 by Ethan Zuckerman.
He was a software engineer at Tripod.com, struggling to monetize its services in the late 1990s, experimenting with subscription fees & t-shirt sales.
He proposes a new ad display window eliminates sponsorship links to website content, addressing advertisers' concerns about sexually explicit content.
In 1997, Tripod.com displayed the first pop-up ad for a car company, marking a shift in advertisers' approach to reach a larger audience.
It quickly became popular but characterised by their intrusive nature, security risks & annoying nature became a widely hated form of advertising web.
He apologised for inventing pop-up ads in an essay for The Atlantic, 2014, stating advertising is the original sin of the web & causes online problems
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