Has Facebook lost its popularity?

Yes, Facebook has lost some of its popularity in recent years.

In 2021, Facebook reported its first-ever decline in daily active users. Its share has fallen from 69% in 2017 to 57% in 2023.

Due to increasing competition from other social media platforms like Instagram, TikTok, and Snapchat and many more.

To attract new users and keep existing users engaged, Facebook has launched new features and initiatives like Reels and Horizon Worlds.

In 2021, Facebook changed its name to Meta to reflect its focus on creating a shared virtual world where people can work, play, and socialize.