---
title: "Why SMS marketing is superior to Email marketing?"  
description: "An approach is more direct in SMS marketing than Email marketing as it is more efficient."  
author: "Himanshi Gupta"  
published: 2023-08-13  
canonical: https://yourviews.mindstick.com/story/2392/why-sms-marketing-is-superior-to-email-marketing  
category: "marketing"  
tags: ["SMS marketing has a noticeable open rate advantage over email marketing."]  
reading_time: 1 minute  

---

# Why SMS marketing is superior to Email marketing?

![Why SMS marketing is superior to Email marketing](https://yourviews.mindstick.com/stories/19bd6057-c5cc-4f90-92f6-e22760c51d52/images/f5f3bf39-e342-4c32-94f2-3788263472a7.jpeg) Why SMS marketing is superior to Email marketing? ![Why SMS marketing is superior to Email marketing](https://yourviews.mindstick.com/stories/19bd6057-c5cc-4f90-92f6-e22760c51d52/images/dbef85a8-366f-4ca0-aa34-f22ae60136b0.jpeg) SMS marketing has a noticeable open rate advantage over Email marketing ![Why SMS marketing is superior to Email marketing](https://yourviews.mindstick.com/stories/19bd6057-c5cc-4f90-92f6-e22760c51d52/images/5da06ca1-14f1-4dc4-843e-da360c22cfd5.jpeg) SMS marketing has a higher than 98% open rate as results. Email, on the other hand, only have a 20% opening rate ![Why SMS marketing is superior to Email marketing](https://yourviews.mindstick.com/stories/19bd6057-c5cc-4f90-92f6-e22760c51d52/images/c67211d6-5c49-4355-bf43-b9f5673d5eeb.jpeg) An approach that is more direct in SMS marketing than email marketing as it is more efficient ![Why SMS marketing is superior to Email marketing](https://yourviews.mindstick.com/stories/19bd6057-c5cc-4f90-92f6-e22760c51d52/images/2c31f20b-e4c5-4b94-b7c3-d762854d008c.jpeg) Email marketing has a more expansive list and wider set of reach than SMS marketing ![Why SMS marketing is superior to Email marketing](https://yourviews.mindstick.com/stories/19bd6057-c5cc-4f90-92f6-e22760c51d52/images/faaf99cc-09c2-4e64-8415-e8991049d87c.jpeg) Your emails run the danger of being classified as spam, which doesn't apply to SMS, or doesn't apply to the same degree for text messages

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Original Source: https://yourviews.mindstick.com/story/2392/why-sms-marketing-is-superior-to-email-marketing

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