SMS marketing has a noticeable open rate advantage over Email marketing
SMS marketing has a higher than 98% open rate as results. Email, on the other hand, only have a 20% opening rate
An approach that is more direct in SMS marketing than email marketing as it is more efficient
Email marketing has a more expansive list and wider set of reach than SMS marketing
Your emails run the danger of being classified as spam, which doesn't apply to SMS, or doesn't apply to the same degree for text messages
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