Jeans were invented in Genoa, Italy, in the mid-16th century as robust workwear made from twill-woven cotton and secured with rivets.
In the 1850s, Levi Strauss, a German-Jewish immigrant, used England's denim for durable workwear, developing durable trousers reinforced with rivets.
In May 20, 1873, Levi Strauss & Co. began mass-producing jeans in the U.S., representing hard work and individualism of miners, cowboys and labourers.
Jeans were a symbol of revolt among youths in the 1950s, encouraged by films such as The Wild One and Rebel Without a Cause.
Fast forward to today, jeans have become icons of casual style and cultural identity due to their versatility, comfort, and ageless appeal.
Next: Who built Nalanda university and Takshashila university?
Find out More..